Basic features are not perceived by many customers, but their absence causes dissatisfaction. Why is their importance increasing nowadays?
Dealing with Google rankings is an ongoing task. What “truths” often remain unspoken in the task and what insights do they yield?
Many companies are practised in dealing with users, yet there are often situations in which the user does not play a role. Time for an analysis.
Companies are increasingly talking about disruption. What is a disruption anyway and what relevance does it have internally and externally?
The call for authentic communication is getting louder and louder. Why should authenticity nevertheless not become a leitmotif of your organisation?
Product recalls are anything but rare. What should companies keep in mind, what is the process and why is communication so important?
Many artists have approached the motif of the Easter Bunny in their paintings. A surreal excursion into an art history and a homage to Easter.
Es ist Zeit für neue wunderbare Buchempfehlungen. Und es ist Zeit für drei spezifische Fragen an wunderbare Buchautor:innen.
Social selling is considered the new magic wand of successful selling. With the right people in focus, this may even be true.
In mathematics lessons, we often look for an X. It is a placeholder, much like agility is a placeholder in companies.
“Those who can read have a clear advantage” – says a popular wisdom. And which books are particularly worth reading? These recommended works are.
The image of annual appraisals is negative. This is due to many mistakes that organisations make when conducting them. What tips help?
“Do you read, do you know”. But which books are well worth reading? A new list with 12 book recommendations answers this question.
What does a proxy product owner do? In which scenarios is he used and what are the challenges?
Voltaire said that “reading strengthens the soul”. But which books, among others, are worth reading? A list of book recommendations answers this question.
Customer retention is important. Yet there are often situations where companies almost sabotage their customer relationships. A field report.
Please keep going! There is nothing to see here! Except goldfish and tips for communicating benefits and call to actions.
Creativity is an important ingredient for the success of companies. How creative are organisations and what tips promise improvement?
Key figures are omnipresent in organisations. What are their purposes, what effects do they have and what blind spots loom?
What is Dark Data? What are the prominent and lesser-known examples and should companies collect and monetise dark data?
Onboarding is important for the integration of new employees into an organisation. What are the challenges and tips for online onboarding?
What is a buzzword? What effect does it have? Why is it subjective, what is behind the labelling of terms and what is the most secret buzzword?
Sports metaphors are often used in companies to describe situations and to increase the motivation of employees. How useful is this?
The question of whether children should learn to code already at school is hotly debated. One point is often overlooked: We need a revolution!
The competition for IT service providers in Berlin is fierce. Many companies are facing a central challenge for which there is only one logical answer.
Many companies underestimate the importance of speed in competition. Time for an appeal for more speed in organisations.
The demand for organisational rebellion is generally considered nonsense. Could rebellious activities nevertheless be useful for organisations in certain areas?
The discussion about documentation in code is not new. Time for pros and cons, and time for the question of what should actually be documented.
The session duration is considered an important indicator of the quality of a website. How important is the length of stay really? An opinion.
Are you looking for great podcasts about the future, leadership, transformation, digitalisation or goals? Here you will find a list of podcast recommendations.
Do you treat your customers like kings or do you not want this at all? And who is your king: the employees or the customers? An individual opinion.
Organisations that have difficulties with Scrum often have to listen to accusations that they are not applying Scrum properly. Is the accusation true?
Feedback is often called a gift. But is feedback really a gift? What is the intention and what is the true effect of feedback?
Content marketing is a good approach to attract interested parties. But is it really worth it? And what would be an alternative?
The requirements analysis knows numerous methods and techniques. Which methods work remotely or online? And what additional tips are available?
Companies are often asked to find their differentiator and define a Unique Selling Proposition. But does this USP even exist?
For many companies, Big Data is a promise of transparency and revenue. An alternative to Big Data is Small Data. What is it, and what is so special about it?
Products and systems are often misused. What are the reasons and why are such Misuse Cases suitable for determining requirements?
The cover letter in the application process is not popular with many companies and also with applicants. Why does it make sense, however, and what tips are there for writing it?
What are the main Google ranking factors? Read backgrounds and a classification of important aspects and often repeated statements.
We live in a volatile, uncertain, complex and ambiguous world. What does VUCA mean for companies and how can the challenges of the VUCA world be mastered?
Although dealing with stakeholders is important for the success of organisations, it is often neglected. How does good stakeholder management work?
Many organisations are in a state of upheaval. New concepts for new work are being sought. An interview with Dr. Andreas Zeuch about New Work and Old Work.
Companies are increasingly demanding greater customer focus. Why does this make sense and how can it be achieved? And who determines its success?
Uber is a synonym for disruptive business models. Who can learn from Uber? How does benchmarking work and why does a comparison with Uber often make no sense?
There are many tips and advice for communication in the workplace. However, there are many situations where attitudes and perspectives influence communication.
88,883 developers from 179 countries participated in Stack Overflow’s annual survey of methods, technologies and their working environment. A selection of the results.
Good software brings products to life. Learn everything you need to know about hyper-agile procedures, best practices and the top 10 of modern software development. A parody.
Project marketing tries to increase the acceptance of projects. When does project marketing take place, who is the centre of attention and what tips are there?
A project review is a retrospective of a project phase or project. What is the ideal approach in terms of structure, moderation and time?
Is it true that customers don’t know what they want? Is the problem with the customer or the service provider? And what would a good service provider do if necessary?
In the Internet age, companies often forget the person behind an IP address. They ask customers for assessments, but ignore their needs. How does it work better?
In the past, turnover of staff was a phenomenon that caused companies little headaches. Today, the consequences can be dramatic and the loss of employees serious.
No company will publicly admit that its own service is poor. What does good service depend on? And why is it worth having a different perspective on customers?
Internal project communication is important. Why is communication with outsiders who seem to have nothing to do with a project also important?
Apple Inc. is the most expensive company ever. Does that also make the US corporation the most valuable company in the world? When is a company valuable? And for whom?
We are living in an age of transformation, but what does this mean for companies? Where stays the customer during the transformation? And what comes after the transformation?
What best practices are there for the preparation, implementation and follow-up of requirements workshops? What questions help and how do you deal with conflicts?
How important is the price in a purchase decision? A thesis with reference to the cost/performance ratio, the Kano Model, the break-even point and the limit value of the price.
Should software be purchased or developed individually? Which arguments speak for a standard software, which for an individual development? A pros and cons.
MS Excel is the most frequently used software in requirements management. Why is that so? What are the advantages of using Excel and when does it not make sense to use it?
How can you eliminate requirements if the requirement quantity is too large? Which criteria are suitable for eliminating requirements?
Many companies find it difficult to terminate a project. What should organisations look for when they decide to abort a project?
Lack of software acceptance jeopardises corporate investments. On which factors does acceptance depend and how can it be increased?
Do you know the most important factor of a software selection? What should you pay attention to during the software selection process and which steps make sense?
What will project management look like in 2030? How will the role of the project manager change? 11 theses about the project management of the future.
The needs of users and customers are changing. What effects does this have on the collection and implementation of requirements?
Personal responsibility and employee participation require trust between companies, employees and colleagues. Does transparency ensure trust?
If a project threatens to fail, a new project manager could help. What should you be aware of when changing project managers?
What is the best process in requirements management? What is the ideal procedure for requirements collection and which steps are essential?