Recommendation marketing is considered an effective means of customer acquisition. How does it work and what do you have to watch out for? A field report.
Acting at eye level is considered to be the order of the day. But how does reality look like? A modern fairy tale with king and subjects, with sleeping beauty and musketeers.
The recruiting of many companies is biased and subjective. How can modern recruiting be successful and what competencies are important?
A culture of error is easily required, but simply using a buzzword cannot be the right way for companies. How can mistakes be handled correctly?
How are talents identified in organisations? Can talents be managed as they develop? And who should oversee such developments: HR or specialist department?