Release – the launch of a new product version
The term release is used in very different ways. In product development, a release refers to a new version of a product that is released and published. It is a status of a product with defined functions that promises users and customers additional possibilities.
The release often extends the product name and thus expresses its novelty. This can easily be observed in game consoles such as the Game Boy¹, various USB generations² or in the software industry³.
Releases in different industries and areas
The term release is used in numerous industries and areas:
- in software development when new versions are released,
- in pharmacology for setting free messenger substances,
- in music, the let go of a key on an electronic keyboard instrument, also known as release velocity,
- in sport archery the unhand of the bowstring,
- when fishing, the process of releasing a caught fish (catch and release),
- in the publication and marketing of cinematographic films, records, CDs or books, some events are for example promoted as release parties,
- in the automotive industry in the model maintenance of vehicle series (also known as facelifting),
The use of the term goes back to the manifold meanings of release. For example, energy is released, someone is released from prison, a hand brake is released, hormones are released, a service is released etc.
Types of releases in software development
- major release
A major release includes essential innovations of a product or software, e.g. functional areas that are supported for the first time, such as the traceability of requirements or the visualisation of goals in a goal diagram in a requirements engineering tool. Such functional innovations are often accompanied by changes to the system or software architecture. In addition, a major release also replaces minor one and hotfixes that have been made available since the last major release was released.
- minor release
A minor release contains “minor” additions and enhancements to existing features. For example, from now on, the meaning of goals for stakeholders could be visualised in the goal diagram with a weight or the traceability between requirements and their source could be enabled as so-called pre-requirements traceability.
- emergency release
The emergency release is a term for software versions that are available at short notice and that solve problems. They are also called bug fixes or hotfixes. Usually they contain only bug fixes and no additional features.
Updates, upgrades and release candidates
In the course of installation and commissioning, updates and upgrades are often mentioned. The installation of an update is usually equivalent to the installation of a minor release (or the installation of ongoing versions). And installing an upgrade is usually identical to installing a major release (or installing versions that skip others, e.g. an upgrade from version 2 to version 4).
In the context of product or software development, the term release candidate is often used. It refers to the version status before the release. It is the result of a phase in the software development process. The official release in the development process turns a candidate into a release, either a minor or a major release. In the course of a bugfixing, the term release candidate is not used.
The provision of releases
How are releases made available to customers and interested parties? The provision of a new one is planned and implemented in Release Management in many organisations. Release Management typically creates a release plan and uses it to plan the scope, content and timing of minor and major versions. If required, it also implements emergency releases at short notice. Release Management can also be responsible for maintaining change logs or providing keys for releasing features.
The actual provision of releases varies: are these existing customers with corresponding maintenance and service agreements or new customers? Today, existing customers with service agreements usually receive new versions (i.e. emergency, minor or major releases) automatically. Depending on the system or software architecture and/or marketing, new customers receive either the latest major release with a purchase followed by possible minor or emergency versions, or directly the latest minor one.
The marketing and publishing of releases
Imagine that there are two comparable products: X and Y. X is available in version 4.3, Y in version 10.2.
- Which product is longer on the market?
- Which product has more features?
- For which product are new versions available more regularly?
It is obvious to believe that Y 10.2 is older, more mature, functionally more comprehensive than X 4.3. In fact, it could be the other way around. Maybe X has version 4.3.127, i.e. 127 smallest changes compared to 4.3.0, and the manufacturer of Y makes his versioning less small, but increases the major release label for marketing reasons. A high number can therefore be an indicator of age, maturity, or functionality, but does not necessarily have to be.
Impulse to discuss:
How useful is it to define release backlogs in agile software development?
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