Get out of your comfort zone. Or get in?
‘Get out of your comfort zone!’ is a well-known mantra. But is it really true? Can personal development and learning only take place outside of it?
Harald Ille, PR Expert
Sense and nonsense of pain points
In marketing and sales, pain points are considered potential sales opportunities. Do people really often buy because they want to relieve pain?
Contradictory KPI in online marketing
The use of KPI in online marketing is widespread, but often aspects are measured that allow more than one interpretation and are thus contradictory.
The 6 ½ phases of a communication concept
How does a company ideally create a communication concept? What is important in practice and how do the individual phases interplay?
