Sense and nonsense of pain points
In marketing and sales, pain points are considered potential sales opportunities. Do people really often buy because they want to relieve pain?
Harald Ille, PR Expert
Contradictory KPI in online marketing
The use of KPI in online marketing is widespread, but often aspects are measured that allow more than one interpretation and are thus contradictory.
The 6 ½ phases of a communication concept
How does a company ideally create a communication concept? What is important in practice and how do the individual phases interplay?
