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Targent Audience Guide Download

“I like the target audience guide very much! It gets to the heart of the essentials: the procedure and what to look out for!” – Leonhard Limburg, Managing Director of Qui GmbH

Download to take away:

Target Audience Guide

Everything important about Target Audiences at a glance. 

Target Audience Guide to Download

Format: PDF
Pages: 8
Size: 428 KB
Price: free of charge

The Target Audience Guide answers the following questions:

  • What are target audiences and who defines them?
  • What characteristics do target audiences have and how can they be personified?
  • What does an example of a target audience definition look like?
  • What are the tips and challenges when working with target audiences?
  • And how does the Value Proposition Canvas help when working with target audiences?


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A target audience is a group of people described by characteristic features and addressed with defined activities, services or products. We are happy to provide you with knowledge, experience and 100% passion for your software development so that you can offer your customers good products and services. We help you to elicit, structure and manage requirements. We pay attention to consistency, completeness and traceability. We support you in identifying technical contexts and take into account stakeholders, goals and constraints. And we develop the software for you that delights your customers.